About This Course

This course is an introduction to the basic theories in the Business Relationship Management, including connection between everyday life with the relationships, communications; their development during the technological progress; globalisation; and Kazakhstan’s profile in the framework of the studied discourses. It also covers Customer Relationship Management. Additionally, students will learn to set the goals, define their style, learn basics of etiquette (classical and digital), understand the need for and importance of soft skills in the technological era. Students will also train their civil rights through writing the letters to Members of Parliament and Government to solve social or business issues. That will inspire students to be able to make an impact and build developed, democratic and civic society, where all the participants of the state (academia, business, technological firms etc.) contribute into the sustainable development of the country. Related topics include interdisciplinary areas, such as strategic management, marketing, corporate governance, diplomacy, communications, public policy, psychology, culturology and etiquette.

The main goal of the course is the formation of idea and knowledge on the business relationship. The course will help to understand students their own skills, personal influence on others, guide to build business relationship and foresee the results. It will give the fundamental knowledge, skills, and mindsets of the Business Relationship Management role.